CrossFit Opens in Juhl Downtown High-Rise

April 12, 2019

The city’s only 24-hour CrossFit gym is now open in downtown Las Vegas at The Promenade at Juhl, a 344–residence, loft-style community known for its signature industrial chic design aesthetic.

Located on the community’s ground floor, The Promenade at Juhl offers more than 20,000 square feet of specially curated retail space to give Juhl and area residents easy access to dining, neighborhood services and retail.

According to Brendan Gilliam, co-owner and lead trainer at CrossFit Las Vegas, “The 24-hour access makes us really unique. There are many experienced CrossFitters who prefer their own programming and to work out individually in their own way. This gives everyone opportunity to do their own thing.”

As the only CrossFit gym in downtown Las Vegas and the only 24-hour group fitness gym in the city, CrossFit Las Vegas also offers classes throughout the day, and there is no contract required. “We encourage folks to try a free class or one-on-one session to experience our unique approach to fitness,” Gilliam said.

To celebrate the opening, CrossFit Las Vegas hosted a free community open house on Saturday.

CrossFit Las Vegas offers yoga, boot camp and weightlifting classes in addition to having a 24-hour open gym. According to Gilliam, trainers and coaches are hand-selected to ensure each class is taught with maximum professionalism to provide the most effective workouts while keeping participants safe and injury-free.

Gilliam, who has been doing CrossFit since its inception on the fitness scene in the early 2000s, launched his fitness career in Santa Cruz, California, with the founder of CrossFit, Greg Glassman.

“I was one of the very first CrossFit coaches and I love CrossFit as much today as I did when I first began,” Gilliam said. “I have owned CrossFit gyms all over the nation and competed in two CrossFit games. It’s an amazing workout and I love to share it with everyone – regardless of their ability level. There is no judgment here. We are here to help everyone achieve a fitness level that’s appropriate for them.”

CrossFit Las Vegas co-owner Richie Contartesi echoes Gilliam’s sentiments about a “no judgment” mantra and the sense of community CrossFit builds. As a D1 college football player who was introduced to CrossFit as part of his training, Contartesi was initially struck with the community created by the CrossFit culture.

“It’s having a good time and bringing people together who have similar goals to improve their physical condition while having fun,” Contartesi said. “We have our community here at CrossFit Las Vegas, and at Juhl, we have another community. It’s the whole area — the people, businesses and residents — with the goal of bringing everyone together to have a good time and get the results that everyone desires.”

“It’s been nearly two years since we introduced The Promenade and we couldn’t be happier with the diversity of businesses available to our residents at their fingertips,” said Uri Vaknin, a partner at KRE Capital LLC, whose company, in partnership with Dune Real Estate Partners, purchased a collection of high-rise communities in Las Vegas as DK Las Vegas in 2013.

“The Promenade is an urban destination that complements the neighborhood’s existing retail offerings, and many of the owners who operate a space here actually live at Juhl, evidence that the live-work lifestyle is alive and well. The addition of CrossFit attracts those who lead active and healthy lifestyles, and we are pumped to welcome them to our Juhl family.”

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