January 24, 2016
Rental properties across the Las Vegas Valley are offering more than just a pool and fitness center these days.
They’re taking it up a notch by offering service-oriented amenities to attract residents and keep existing tenants happy.
WestCorp Management Group’s more than 20 Southern Nevada properties offer amenities such as a weekly visit from a masseuse, free Starbucks coffee and a dog park.
Emily McCann, vice president of marketing and education, said Dream at 1005 Wigwam Parkway in Henderson, offers a media lounge with a large projection screen, outside seating area with a television, barbecue areas, water bottle and towel service in its 24-hour fitness center and classes such as kettlebell and yoga.
“Our amenities depend on the location as some properties may be more interested in yoga classes than others,” she said. “We like to implement things that we think our residents will use.”
According to McCann, WestCorp surveys its residents on an annual basis in order to find out what kinds of amenities they’re interested in.
“We like to see what they like and what they’re most liked amenities are so we can try and implement them into our properties,” she said. “Adding these amenities doesn’t cost a lot of money and it’s an additional service we can offer our residents.”
McCann said there’s been a shift toward service-oriented amenities.
“Before it was just a pool, fitness and business center but we’ve taken them a step further to provide a service and convenience element,” she said. “When we provide Starbucks coffee, it’s a convenience and it saves them time and money.”
In the future, McCann said WestCorp will continue to explore new service-based amenities.
“We’re always looking at additional items to make their lives more convenient and look at what they want in their apartment community,” she said. “We’ll look at package delivery, dry cleaning and housekeeping services; something to make their lives easier.”
Downtown Summerlin’s residential development, Constellation, which is scheduled to start preleasing during the first quarter of this year, will offer residents an on-call masseuse, private poolside cabanas, game lounge, tanning salon, billiards, club room with bar, business center and 24-hour fitness center, among other amenities.
Douglas Eisner, managing director at The Calida Group, Constellation’s joint venture developer with The Howard Hughes Corp., said the fact that the 124-unit, gated rental luxury development will surround Downtown Summerlin, the 1.6 million-square-foot shopping, restaurant and entertainment center, near the 215 Beltway and West Charleston Boulevard, is its greatest amenity.
“The location is going to be the biggest selling feature,” he said. “I suspect our residents will take advantage of the community’s proximity to Red Rock Casino, LifeTime Fitness, Whole Foods, and, of course, Downtown Summerlin on a daily basis.”
According to Eisner, the focus with the Constellation was on walkability.
“There’s a lot of pedestrian connectivity to the surrounding parks to the east, to Red Rock Casino and Downtown Summerlin to the west, and even to the different amenity spaces spread throughout the property,” he said. “Once we reach a certain level of occupancy, we’ll start rolling out fitness classes, community-wide socials, and we listen to what our residents want. If they make a suggestion or a request, we’re usually able to incorporate it into our social activities calendars.”
Downtown at Juhl apartments on East Bonneville Ave., residents have access to a resort style pool, hot tub, outdoor theater, rooftop deck that overlooks the Strip and the Las Vegas Valley as well as a concierge that greets their guests, accepts their packages and makes reservations.
Uri Vaknin, a partner at DK Las Vegas LLC, the 341-unit building’s owner, said when the company purchased Juhl in 2013, it was only equipped with a pool and fitness center.
“We had the opportunity to add spaces like the outdoor movie theater and rooftop deck to create wonderful gathering spaces for the residents,” he said. “It’s a really good amenity for the residents we have in the building.”
Vaknin added that residents can take advantage of the building’s “In the Know” program, which operates like a membership service and offers discounts to tenants at area restaurants as well as access to events in order to bring residents together at establishments across Las Vegas.
“Our amenities are so spectacular that we wanted to figure out ways to program and enhance them even more,” he said about the launch of the program. “Las Vegas is unique and people are coming from all over the place so we’re able to create a community and enhance the residential experience.”
Some of Juhl’s additional amenities include a two-story fitness center, gated dog park, on-site dry cleaning and specials at the building’s ground-level restaurants and retailers.
“People want an amenity-rich lifestyle and it’s best when you can help them program those amenities,” Vaknin said. “People renting in higher-end residential communities are looking for services; otherwise they’d live in a single-family house.”